The Mindfulness and Mindlessness in Mobile Business Intelligence Adoption

Mobile business intelligence (m-BI) is a hot topic attracting the attention of many companies. Little is known about the main motivations that drive a company to adopt an innovation in general and specifically that kind of study is lacking within the mobile BI field, whose research is still in its early stages. This paper has two main contributions: first, the motivations which drive an organization to adopt mobile BI are explored based on the organizing vision concept and second the adoption rationales which the companies develop are discussed in terms of mindfulness and mindlessness. This study revealed that both mobile BI organizing vision (external factor) and the enthusiasm of the executives and users (internal factor) are affecting the decision of the companies to adopt mobile BI.